The Austin Motor Company, founded by Herbert Austin in 1905, was a trailblazer in the British automotive industry. Known for its innovative and affordable vehicles, Austin played a significant role in motorizing Britain. The Austin Seven and the Mini became iconic symbols of the brand’s commitment to engineering excellence and practicality. Despite its eventual merger into the British Leyland conglomerate and the subsequent challenges faced by the British automotive industry, the Austin name remains synonymous with reliability and ingenuity.

In the 21st century, the automotive industry has undergone a significant transformation with the rise of electric vehicles (EVs). This shift is driven by the need for sustainable and eco-friendly transportation solutions. Major automotive brands worldwide have been investing heavily in EV technology, and the legacy of Austin Motor Company is now being revitalized in this new era of motoring.

The New EV Arrow

The “New EV Arrow” is a project that embodies the spirit of Austin’s innovative heritage while embracing the future of electric mobility. Although not directly produced under the Austin brand, the project pays homage to Austin’s legacy by integrating cutting-edge EV technology with the classic design principles that made Austin vehicles beloved.